Institutional Capital Exchange (ICX) is an energetic and ambitious start up, events and networking company. They required an identity that represented them as a changemaker in the financial events sector.
Guilt© worked with the client to disrupt the stale perception of corporate finance and delivered an approach that celebrated the dynamism that ICX events presents and stands proud amongst competitors.
After the identity was established, we applied the branding across various media to get our client functioning with google workplace + email network, pitch decks and website.
Stylescapes
To truly capture how an identity works, we showcase the strongest of the many created to test the strengths of each which allowed our client to visualise the flavour for each.
“Henry and the team at Guilt Creative listened to our vision for ICX and translated this into the brand and personality we aspire to be. Their [Guilt] creative enables us to challenge the stale perception on the financial sector by providing stimulating experiences while maintaining a level of professionalism. We look forward to our continued working relationship.
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